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Falken Tire 2012 Promo Model Poster Shoot

The 2012 Falken Tire Promo Model poster has been released! And that means I’m allowed to share additional photos from the shoot with everyone that I created for Falken Tire and their 2012 season!

For those who read my previous blog about the Behind the Scenes from this shoot, you’ll recall that I mentioned the goal of the entire day was the image above. Basically we arrived first thing in the morning – before sunrise – and shot all day until sundown. And then, after 12 hours of shooting we created the image we came for – the poster shot. Seriously. The image we spent so much time planning for was created in the last five minutes of shooting. And was also one of the last 10 photos or so I made with the girls.

But it was worth it. The long day. The lack of food (on my part. I forgot to eat most of the day since I was so busy running around that TJ had to make me stop and take five minutes to eat something at the catering table). I look at photos of me at the end of the day and laugh because I look exhausted.
I did at least 17 shoots that day working with each of the models multiple times and in several locations with many different lighting setups. Everything worked out incredibly well. Falken had a very  aggressive set of goals to complete that day and I’m very proud to say that we met all of them! During the time we weren’t working on group shots the models were in hair/makeup and whoever was ready with their next look would be sent over to shoot individuals.

The individual shots we created are mainly for use on the models profile pages since they’re in no way related to tires or the automotive industry, haha! But part of the reason this location was selected for was for wide variety of looks that could be created around the property.
I had the oh-so-difficult assignment of poolside bikini and exercise photos. Wow. Rough location. Haha!
Throughout the middle of the day and afternoon the girls would be switched out with me to shoot around the infinity pool with all the mountains in the background. Gorgeous. I could easily see why so many magazine shoots are done at this location with this pool.

A second concept for the poster was a composite idea I was asked about. There was some question to the feasibility of doing this shot with six girls and making the shot work at the venue. The one thing there wasn’t much of was large open space and walls. We selected the three-car garage doors as the best spot to create a six-photo composite extra-wide style poster. I think it came out pretty damn good, actually.

Each girls was shot with the same style lighting and power adjusted according to the background, skin tone, or wardrobe. But overall it worked great. I may print a large version of this just for the sake of seeing how it looks. But, the version I’m looking at right now on my 27in screen looks pretty awesome!

Ultimately the pool shot was used for the poster – which is perfect since that was the original idea and goal anyway.

Click the break for a ton of additional photos of the girls… since I know that’s what you’re really here to see.

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Falken Tire Girls 2012 – behind the scenes

The Falken Tire 2012 Promo Girls poster is near release and I couldn’t be more thrilled to share some of the Behind the Scenes photos from the project.
I had an incredible opportunity at the end of last year to work directly with Falken on this. I was contacted and asked about possibly tackling this large scale – and very important – photoshoot for the company. After everything was made official we started the planning phase for a quickly-approaching shoot date.

The ultimate goal for the project was to create their 2012 Promo Model Poster with all six girls. We took the girls away from the track/race scene for something different, stylish and sexy. After budget discussion, location selection, and dates solidified it was time to really crack down and get things moving. Our shoot was right after Thanksgiving and there was plenty to get working on.
I was required to bring two assistants – it would be better to have too much help than not enough for a project of this size. And I’m sure all of you are thinking “Yeah, cuz it would be terrible to hang out on set with a bunch of models all day”. But I needed two experienced people on hand that I knew would be great. I brought TJ down from San Francisco. He has 10 years experience with lighting and set work and who has also helped me on multiple shoots over the last few years and understands my style and how I shoot. David came up from Orange County as my other assistant. I met David working on weddings and he has an incredible knowledge of photography and wealth of experience to bring to this setting.

Our shoot day started early.. EARLY. A 430am call time is never fun, but it’s part of the job. Overall the entire day went great. There were a few hiccups along the way as could always be expected, but we still made sure to get everything taken care of that we hoped to complete. I was able to create a ton of amazing images with all the models. And both myself and my team had an awesome time working with Falken and their crew. The models, Julie Galindo, Mayra Tinajero, Olivia Korte, Melanie Tillbrook, Brittney Leigh, and Randyl Dawn were all awesome. And thank you all for putting up with me having trouble with your names all day… having six new models with a new hairstyle/outfit every time I saw them throughout the day definitely screwed with my head. Haha!

Ok, so… on to the photos! I’ll stop rambling and simply post captions…

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My Hollywood showcase, with RAW Artists

THANK YOU EVERYONE!

Last night was my showcase in Hollywood, at Playhouse with RAW Artists. As many of you know, I was contacted by RAW Artists a little over a month ago. They had come across my photography and were interested in having me showcase with them. Well, that event was last night and the support I received from everyone was overwhelming.

I was really touched by how many people came out to support me and my work – and even the goofy shot of five of my subjects and myself above is awesome!

So often I tend to look at my work as just photos.
Don’t get me wrong, I believe in my work and stand my imagery. I’m confident in my abilities, but I still will look at my images as something that my subjects allow me to very easily create with them.

What I’m trying to say, is that often I forget that the portraits I’ve created of people mean more to those individuals than I realize.  And nearly every person from my collection in last nights showcase proved that by showing up excited to see their photo on the wall, give me a hug, congratulate me on my work, and thank me for allowing them to be a part of it.

I’m surprised I didn’t get more emotional, but as I go through these photos and see what a great time everyone had talking and meeting one another, it compounds the amount of love there really was last night. Again, Thank You!

A couple things that stand out, before I get to a huge assortment of photos…
My cousin drove up from San Diego to be there even though he had to work at 4a the next day, thank you Gianni!
My Mom and step-dad flew down last minute from the Bay Area.
Adam, who turned into my poster-boy for this whole event, came out on his 25th birthday to be there.
Lauren, my best girl friend here in LA, celebrated her birthday last night with me at the show AND took tons of photos for me because she knew I wouldn’t have time.

Everyone else that attended, texted, called, emailed, posted on facebook, etc. Thank you all for the support!

Please check out the rest of the images after the break, I’ll have a lot more to say about the event and people that attended.

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David Esquire, Esquire Photography – portrait shoot

David Esquire, of Esquire Photography.
Talented photographer. Memorable personality. Truly an artist. And great friend.

“I don’t like it.” laughed David when I showed him this image while shooting. “What?! Why not? That’s a great portrait. That’s YOU!” I responded. “Because… I look vulnerable.” he said. “Exactly, that’s why it’s good!” I laughed back. “Yeah, I know, and that’s why I don’t like it!” David said laughing.

David did actually like the photo everyone. He was laughing because he’s not used to having images taken of him that are somber, calm, and actually give the viewer a bit of insight to him and who he is.
I met David two and a half years ago. It’s safe to say he was actually one of my first friends I made down here in LA. We met while working on million-dollar Beverly Hills weddings – because that’s just how we roll… Ballin. Haha, but really, we met while working with Cherie Steinburg, CherieFoto of Beverly Hills. It was a ridiculously busy and massive wedding at the Beverly Hills Hotel.  David and I spent our lunch break chatting and learning about each other and their work. Turned out we had many commonalities and David could appreciate how I quit my old job and life to pursue photography full time in an area I had never lived. We’ve been great friends since.

David is someone I’ve been able to look up to, someone to confide in (which is difficult in our business to have close friends you can talk to about photo-related things). He has been a major source of advice, wealth of information, and MASSIVE supporter of me while I’ve tried to carve out a space for my work in the over-saturated Southern California market.

I’m not sure how much of that I’ve ever actually told David in the past, but I’ve really valued his friendship these last few years. So, when I started going through ideas of people I wanted in my Portrait Series, David was at the top of that list. Now the hard part would be making our schedules match up. He’s a busy guy, let me tell you… not many people can balance three or more weddings in a week and still give each bride the world – but, he can.

Now, onto the images… and I’ll share a bit more through the rest of this blog:

“Photography is like sex! Seriously, think about it. You’re focused, in the moment, completely oblivious to the world when you’re shooting… that’s sex!”
That’s got to be one of the greatest comparisons I’ve ever heard about photo.
For those of you who have had the chance to meet David, you can probably picture him saying it, too.

David brings an energy, with personality and style, everywhere he goes – I don’t think I’ve heard him give the same name twice at Starbucks for his drink… ever.
That same energy and attitude is what I was hoping to capture during our portrait session in Huntington Beach the afternoon we went shooting.

We created a great variety of shots, all different, and we did it in a short amount of time. Really the afternoon was much more about catching up  and chatting than shooting – again, our schedules never seem to match up.

I decided to bring out his eyes in this shot to humanize it rather than have straight attitude from solid shades.

Here’s full shot of the first image at the beginning of the post. A very simple portrait, but, when cropped in tighter as I did above, it becomes a much more intimate look at a side of David most may not get the chance to see. But, David gave me the chance to photograph it.

Cell phone shot by David when we started. hahaha!

David’s Twitter feed: HERE
David’s website: Esquire Photography

David will be one of my featured images at the RAW Artists: Hollywood showcase on April 7th at Playhouse, Hollywood. I hope you guys can all come by and check out my work! You’re going to want to pre-order your tickets online, they’re $10. Lounge attire required, 21+ only. http://www.rawartists.org/hollywood/unearthed/?artistid=10284