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Falken Tire 2012 Promo Model Poster Shoot

The 2012 Falken Tire Promo Model poster has been released! And that means I’m allowed to share additional photos from the shoot with everyone that I created for Falken Tire and their 2012 season!

For those who read my previous blog about the Behind the Scenes from this shoot, you’ll recall that I mentioned the goal of the entire day was the image above. Basically we arrived first thing in the morning – before sunrise – and shot all day until sundown. And then, after 12 hours of shooting we created the image we came for – the poster shot. Seriously. The image we spent so much time planning for was created in the last five minutes of shooting. And was also one of the last 10 photos or so I made with the girls.

But it was worth it. The long day. The lack of food (on my part. I forgot to eat most of the day since I was so busy running around that TJ had to make me stop and take five minutes to eat something at the catering table). I look at photos of me at the end of the day and laugh because I look exhausted.
I did at least 17 shoots that day working with each of the models multiple times and in several locations with many different lighting setups. Everything worked out incredibly well. Falken had a very  aggressive set of goals to complete that day and I’m very proud to say that we met all of them! During the time we weren’t working on group shots the models were in hair/makeup and whoever was ready with their next look would be sent over to shoot individuals.

The individual shots we created are mainly for use on the models profile pages since they’re in no way related to tires or the automotive industry, haha! But part of the reason this location was selected for was for wide variety of looks that could be created around the property.
I had the oh-so-difficult assignment of poolside bikini and exercise photos. Wow. Rough location. Haha!
Throughout the middle of the day and afternoon the girls would be switched out with me to shoot around the infinity pool with all the mountains in the background. Gorgeous. I could easily see why so many magazine shoots are done at this location with this pool.

A second concept for the poster was a composite idea I was asked about. There was some question to the feasibility of doing this shot with six girls and making the shot work at the venue. The one thing there wasn’t much of was large open space and walls. We selected the three-car garage doors as the best spot to create a six-photo composite extra-wide style poster. I think it came out pretty damn good, actually.

Each girls was shot with the same style lighting and power adjusted according to the background, skin tone, or wardrobe. But overall it worked great. I may print a large version of this just for the sake of seeing how it looks. But, the version I’m looking at right now on my 27in screen looks pretty awesome!

Ultimately the pool shot was used for the poster – which is perfect since that was the original idea and goal anyway.

Click the break for a ton of additional photos of the girls… since I know that’s what you’re really here to see.

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Falken Tire Girls 2012 – behind the scenes

The Falken Tire 2012 Promo Girls poster is near release and I couldn’t be more thrilled to share some of the Behind the Scenes photos from the project.
I had an incredible opportunity at the end of last year to work directly with Falken on this. I was contacted and asked about possibly tackling this large scale – and very important – photoshoot for the company. After everything was made official we started the planning phase for a quickly-approaching shoot date.

The ultimate goal for the project was to create their 2012 Promo Model Poster with all six girls. We took the girls away from the track/race scene for something different, stylish and sexy. After budget discussion, location selection, and dates solidified it was time to really crack down and get things moving. Our shoot was right after Thanksgiving and there was plenty to get working on.
I was required to bring two assistants – it would be better to have too much help than not enough for a project of this size. And I’m sure all of you are thinking “Yeah, cuz it would be terrible to hang out on set with a bunch of models all day”. But I needed two experienced people on hand that I knew would be great. I brought TJ down from San Francisco. He has 10 years experience with lighting and set work and who has also helped me on multiple shoots over the last few years and understands my style and how I shoot. David came up from Orange County as my other assistant. I met David working on weddings and he has an incredible knowledge of photography and wealth of experience to bring to this setting.

Our shoot day started early.. EARLY. A 430am call time is never fun, but it’s part of the job. Overall the entire day went great. There were a few hiccups along the way as could always be expected, but we still made sure to get everything taken care of that we hoped to complete. I was able to create a ton of amazing images with all the models. And both myself and my team had an awesome time working with Falken and their crew. The models, Julie Galindo, Mayra Tinajero, Olivia Korte, Melanie Tillbrook, Brittney Leigh, and Randyl Dawn were all awesome. And thank you all for putting up with me having trouble with your names all day… having six new models with a new hairstyle/outfit every time I saw them throughout the day definitely screwed with my head. Haha!

Ok, so… on to the photos! I’ll stop rambling and simply post captions…

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