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Behind the Scenes on Wildpeak Ad Campaign

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Blazing desert heat, cold streams, and windy mountain roads… all just part of the Falken Tire Wildpeak Off Road ad campaign I shot at the end of 2012.

Among many of the projects I was part of with Falken Tire last year one of the most fun was the Wildpeak Off Road campaign. This was a project that was planned, assembled, and shot all within a very short amount of time compared to other projects I’ve worked with Falken on. Falken’s newest tire line, Wildpeak, needed a variety of images created for upcoming ads and media in 2013. So several days were selected, along with several vehicles, to shoot many different images in different locations. I would be handling a large majority of the shooting alongside the video crew, who would be shooting for commercials at the same time.

The entire first day was spent in the desert, under the hot sun and, at times, very high winds. We had a selection of cars: Ford Raptor, Toyota FJ Cruiser, Toyota 4Runner, and the custom built Falken Jeep JK. We also had a few support vehicles with us, a Chevy Tahoe with 22’s for what would essentially be “beauty shots”, a Toyota Tacoma, our tow vehicle/rig, and a total crew of 10 people. This was not a small job by any means.

The second day was the longest by far. We were in the mountains. All. Day. But we were able to capture a ton of different images varying from water/splash photos to “climbing” photos. The video guys also did the majority of their filming the second day as well.
Day 3 was the shortest, and was cut even shorter after the first location we planned to shoot at didn’t work out.

Click below the break to read on and see over 100 images of what goes into a multi-day photoshoot of this size.

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Formula Drift Finals 2012

Last weekend was the Formula Drift Finals in Irwindale, Calif.
I was invited to attend by Falken Tire – one of my clients who I’ve done a lot of race work for this year. I actually hadn’t shot Drift in a couple years; not since my days handling K&N Filters photography when I was on staff with them. So I jumped at the opportunity to go out and shoot a bunch of new images as well as hang out with my friends on the Falken staff.

It’s funny that after living right next to Irwindale for two years and never doing any shooting there that I would have the chance to do so right after moving to San Diego for the remainder of the year.
I was able to stay with friends in OC, so it was just a brief trip right up 605 to get to the races.

I didn’t shoot this event the same way that I cover Le Mans. So unfortunately I do not have a bunch of behind the scenes photos and stories for everyone like I usually would. Since I was a guest of Falken rather than there working I did my best to stay out of the way as much as possible.
So, scroll down after the break and check out shots mostly from the track of the various teams ripping through the turns and destroying their tires for sport.

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